Wireless Ad Spending 1Q13-2Q15, in Millions of Dollars
| 1Q13 | 2Q13 | 3Q13 | 4Q13 | 1Q14 | 2Q14 | 3Q14 | 4Q14 | 1Q15 | 2Q15 | Total | |
| Verizon | $185 | $252 | $182 | $273 | $262 | $270 | $224 | $254 | $189 | $226 | $2.3B |
| AT&T | $379 | $367 | $258 | $290 | $356 | $206 | $199 | $211 | $260 | $190 | $2.7B |
| Sprint | $184 | $176 | $189 | $175 | $185 | $226 | $184 | $205 | $201 | $178 | $1.9B |
| T-Mobile | $102 | $184 | $158 | $196 | $137 | $134 | $175 | $181 | $172 | $127 | $1.6B |
| Total | $850 | $979 | $787 | $934 | $940 | $836 | $782 | $851 | $822 | $721 | $8.5B |
Source: Kantar Media, September 2015
Note: Figures are for wireless ad spending only and does not include spending for landline services. This spending includes all media, inclusive of TV, radio, print, and online spending.
Monthly Postpaid TV Ad Spending Ranking among U.S. Advertisers in 2016
| Jan. rank | Feb. rank | March rank | April rank | May rank | June rank | July rank | August rank | Sept. rank | Oct. rank | Nov. spending | |
| T-Mobile | 8 | NA | ~7 | 8 | 9 | 15 | 5 | 2 | 14 | 15 | $51.2M |
| Sprint | 13 | 16 | 15 | 18 | 25 | 8 | 6 | 13 | 5 | 8 | $40.3M |
| Verizon | 8 | 12 | 13 | 12 | 18 | 12 | 11 | 6 | 2 | 2 | $101.5M |
| AT&T | 2 | 2 | 1 | 1 | 6 | 9 | 7 | 12 | 13 | 4 | $37.6M |
Source: iSpot. Rank is among all U.S. advertisers. Weekly TV ad spending in the U.S., sorted by rank on 12/5/16, was 1=$23.5M, 2=$21.7M, 3=$17.0M, 4=$15.5M, 5=$12.6M, 6=$12.3M, 7=$12.2M, 8=$10.6M, 9=10.4M, 10=$9.8M.